Comprehensive Marketing Services

Audience Journey - Campaign Planning - Messaging - Writing - CRM Management - Media Relations 

A thorough understanding of audience technical requirements and product features/benefits are important, though no longer the full context for messaging. While it is important to promote product distinction, today, there are likely others claiming they do something similiar. Organizations are often then competing around "what" and "price," often becoming less focused on the "why" or "value proposition." Strong value propositions help evolve product direction and improve customer marketing and provide a themes customer engagment teams can rally behind. Communicating with prospects, investors, partners and customers with a value-based approach will often ignite the required movement from "awareness" to "considerations" such as sales calls, and even measurably on to "transactions" such as demos and leadership meetings.   

We work hard with clients to establish a bold and ownable position that looks forward and is designed for today's distributed media environment. We are considerate of the quad-aim and our approach often employes a balance of social strategy and executive visibility, that is visable to customers, prospects and colleagues - creating meaningful content to elevate reputations, and ensure the market offering, value propositions and reasons-to-beleive are developed to advance a competitive advantage. 

To execute effectively and effiently, Tolk Solutions staffs assignments with counselors who have deep marketing, domain and technical expertise advancing sales, marketing and reputation in medical devices, health SaaS/PaaS, and hospital systems. We continually support our clients with proprietary insights, collaboration opportunities, and even help filling key roles.   

If you have been given our personal contact information, please feel free to reach out anytime. Otherwise, please drop me a short note on LinkedIn here so we might discuss how our services could advance your marketing and organizational goals.